We supported GIMAC in the development of its digital strategy and the complete rebranding of its headquarters located in the Bastos district, with a focus on strengthening visibility both physically and online, as well as boosting public awareness in Bangui.
Project Details
Client Name:
Start Date + Duration:
Handover:
GIMAC
February 2024
March 2025
Description :
We supported GIMAC in the development of its digital strategy and the complete rebranding of its headquarters located in the Bastos district, with a focus on strengthening visibility both physically and online, as well as boosting public awareness in Bangui.
Project Goal
What was the Goals of the project?
Designed and produced a new visual identity,
including a 3D reproduction of the GIMAC logo placed at the top of the headquarters, accompanied by the flags of all CEMAC member countries.
Installed illuminated signage at the entrance and directional panels
from key landmarks (school and Goethe-Institut) to GIMAC’s offices.
Optimized the Google Business profile and integrated the location into mobility platforms like Yango.
Launched an integrated communication campaign in Bangui, combining billboards with social media content.
Designed the official GIMAC 2025 calendar.
Get Benefits
the benefits they have gained from Our Service
Stronger brand visibility on-site and city-wide.
Increased recognition and accessibility of the headquarters.
Improved online discoverability and presence across digital platforms.
Enhanced audience engagement through a unified offline and online communication strategy.
Final Result
Innovation Solutions
Fully implemented and cohesive brand identity for GIMAC.
Consistent visibility across physical, print, and digital channels.
Positive public reception and stronger brand positioning within CEMAC.
Client Feedback
Our satisfied Client feedback
“The rebranding of our headquarters and the visibility campaigns exceeded our expectations. The attention to detail, from physical
signage to digital presence, has truly elevated our image across the region.”